Advertising Agencies For All - Find Out More

By 12BuyOnline.com

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If, as the advertisement claims, advertising is the second oldest profession in the world, the writer claims that like the first, the practitioners are known for their performance! Which is why all business nowadays, whether they are small or big, use advertising agencies to promote and sell their products.

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And while most of us may not know about advertising agencies themselves unless we happen to work in the field, all of us are hooked on to their work in newspapers, magazines, the television and even the web.

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I've had the good fortune of working in several ad agencies. I first joined an advertising agency as a copywriter - or a person who actually writes the advertisements you see and read. While my first advertising agency was a relatively unknown, small firm, I slow moved on to bigger and better agencies.

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I remained a copywriter for a while, before I got into other professions. But my days with the advertising agencies that shape the public conscience continue to hold pride of place in my heart!

But what is it that advertising agencies really do? For one thing, they help the client spread the word about his product or service. Right from the breakfast cereal you eat in the morning to the dish washing liquid you use, to the clothes you buy and even the car you drive are all products of advertising.

It is the advertising that made you pick a Mazda say over a Toyota. Or a GAP T-shirt over any other brand. Or even fill your gas at a Shell Gas station over a Chevron gas station. Advertising is not only a way for the companies behind the products to sell you stuff, it is also a service that helps you choose what is best for you, or what defines your lifestyle.

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And as a business, it is a multi billion dollar business! With buyers, sellers and other players in all countries all over the globe. Nearly all the big players among advertising agencies are a part of a global conglomeration of advertising agencies.

If you check out the association of accredited advertising agencies of America online, you will find that the names behind household brands are all advertising agencies that belong to the big five. The WPP Group is probably the most well known advertising agency.

It would not be right to call it a single advertising agencies, for like other businesses, there are umber of little advertising agencies that come together under the umbrella brand of a bigger advertising agency.

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But several big businesses, due to the volume of money they spend of advertising services, have their own advertising agencies. The Unilever group is probably the best example. As a multi national corporation with a presence in most countries of the world, the Unilever group spends billions annually on advertising. Which is why they have a number of advertising agencies that they own and operate by themselves.

But these advertising agencies are not at all different from the scores of other independent ones. For in the end, an advertising agency does the same job of communicating to you and me about the benefits of using one particular product or service over another!

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Easy Profits Using PPC In Your Affiliate Marketing Business

By 12BuyOnline.com

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PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

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Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

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The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

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How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site"€™s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

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This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

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PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

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What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

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The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

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Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

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