Newsletter Writing - How To Write It Well?

By 12BuyOnline.com

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On the list of top ten things to do to increase ranking, internet traffic, and popularity in general--right between kwr articles and blogging--is the art of newsletter writing and administration.

Newsletters are convenient for your customers, clients, and/or potential repeat visitors; they are one of the best forms of condensed information dispersal and of advertising; and they are fairly easy to generate and automate...so your following has a weekly or monthly update, resource, and reminder (of you, your services, your products).

Since my forte is not newsletter writing, I will not posture with too involved a lesson on newsletter writing, but will pass on tips I have found in my online research and reading ventures, and will offer you some model sources.

Who better to model the best (award-winning) newsletter writing than writers who issue newsletters to fellow writers and readers? If you are not a writer, per se, but do wish to see the most readable, most accessible layouts, check out copies of the following (all of which are fr..ee..):

Tips! Prioritizing is a key to successfully reaching your goals in life. Making writing one of your priorities and advertising that as a priority of yours will open up possibilities to write more.

Absolute Write Newsletter - Produced by the dynamic and perky published author Jenna Glatzer and her team, this newsletter arrives in your email box every Wednesday with such regular features as advice articles, classes offered, affiliates, and resources for writers.

Writing World Newsletter - Produced by the professional Moira Allen, this newsletter appears in your ebox monthly, and offers such items as writing news, a q & a section, feature articles, writer site listings/links, writing contests (with no entry fees), feature articles, and The Author's Bookshelf.

Writers Weekly Newsletter - Produced by the vigilant protector of writers worldwide Angela Hoy (also owner of BookLocker.com), this newsletter contains weekly features such as advice and features from the editor, letters to the editor, feature articles, calls for interview subjects (posted by writers).

Ask the Expert, paying markets and jobs listings (current), and an absolutely imperative section called Whispers and Warnings, wherein readers (as writers) can stay informed of the scammers and deadbeats who don't pay, are extremely late in paying, or refuse to acknowledge promise of/payment.

Tips! Decide the type of article you would like to write and then read every article you can find on your subject. You can search your topic on search engines or go to article directories.

The three administrators/writers offering the above newsletters also have archives on their websites which provide tips for all kinds of writing, newsletter writing included. But I will offer a bulleted version of some of the elements a newsletter might include. Formatting and content will be up to you to figure out, of course:

--Include topical material--that which your target audience is interested in and cares about.

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--Add relevant links--including a blurb that briefly describes what the linked site entails

--Advice/Q & A sections--again, relevant and helpful

--Products/Services Ads/Reviews

--Trivia/Jokes/Cartoons--although the latter is less common a trend

Tips! Make it a habit to write everyday.

Whichever you decide, whichever approach you wish to use (personal, business, etc.), you may wish to get specific guidelines, learn of the newsletter-writing software, understand which text to use, and read up on RSS and opt-in strategies, etc., or you may choose to hire a writer!

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Easy Profits Using PPC In Your Affiliate Marketing Business

By 12BuyOnline.com

Tips! Don't be Intimidated- If you are look at your larger competitor's websites and feeling the urge to cry or give-up, don't do it! The reason most people start small businesses, is because they want to grow into larger and more prosperous entities down the line. Prepare yourself mentally, and get yourself into the mindset that you already own a large and efficient business that makes over a million dollars a year.

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

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Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

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The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

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How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site"€™s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

Tips! Your first task and the most important part of ensuring the long term sustainability of your business is identifying and recruiting the most competent capabilities to fill your business' key positions, for example, general management, operations, finance and sales & marketing.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

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PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

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What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

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The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

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Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

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Newsletter Writing to Increase Your Customer Base and Sales

By 12BuyOnline.com

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As an online small business owner, you're always looking for new ways to promote your business. Here's a terrific way to popularize your site, increase your customer base and sales and profit from advertising promotions all in one shot. How? Get into the newsletter writing game and publish your own electronic newsletter.

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If you can write a letter, you can write a newsletter. After all, you know your product better than anyone. Even if writing isn't your thing, you probably have a staffer who would enjoy newsletter writing. You might offer an internship to a journalism student at your local college.

Some keys to newsletter writing success:
Establish a schedule of publication and stick to it. Once a month is sufficient for most small businesses.

Provide useful content in each issue:
Let's say you're a bookseller. Your content might focus on book reviews, local travel or history (read local niche), markets, ways to use journals, or how to use Bowkers Books in Print. Any of these topics could be a feature article, which is really all you need in one issue.

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In addition to creating your own content, you can use free content too. Free content can be obtained from article directories. Be choosy: some of the content may not be up to snuff.

How article directories work: subject experts and business owners submit articles to the article directory for free in exchange for their byline being included. It's free publicity for the author's website and helps drive traffic to their site.

Now that you have content, you can make a template of your newsletter and publish each issue in that format. For example, as a bookseller, your template might look like this:

Today's Literary Quote (perhaps thoughtful quotes from famous authors)

Word of the Day (educate your readers)

Feature Book Review

Feature Article

Subscribe and Unsubscribe information

There are many excellent tutorials and templates available for free online. These provide detailed information on newsletter writing conventions, such as the 65-character line limit, and the pros and cons of a text versus HTML publication.

Tips! Take some of the best articles you can find and type them word-for-word into your word processing program. As you type the writer's words, you will get the 'feel' of the way he or she writes.

Here are some advantages to newsletter writing for your business:
You'll have regular contact with your customers. You'll remind them of you and your business without a hard sell approach. They'll receive entertaining and useful information that they can relate to your products or services. Publish seasonal and holiday issues as a gift to your subscribers or a boost to your business.

Once you build your subscriber list, you can solicit other newsletters for exchange advertising. The larger your subscriber list, the more attractive your newsletter becomes for paying advertisers. You may also negotiate commissions on sales on their sites for click-throughs from your newsletter.

Your subscribers can forward your newsletter to friends who may become subscribers. Include a statement up front, inviting your readers to pass your newsletter on, but only in it's entirety. This ensures all recipients get your subscription information.

Newsletter writing can be profitable. So get going, and have fun!

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Important Communication Tips For Managers

Tip! State Your Intention or The Purpose Behind the Communication.

The following tips will help you communicate more effectively with your employees:

1. Let employees know that having feelings is okay. Feelings are facts and need to be dealt with.

2. Praise in public, criticize in private. Nothing improves a person's behavior better than well-timed, sincere, and justified praise. Nothing builds resentment faster than being yelled at in front of others.

3. Listen to employees and accept suggestions. It's easier to give advice than to receive it, but you don't learn much listening only to yourself.

Tip! Knowing how to improve communication skills will come easier once you become aware of your own communication style.

4. Pay as much attention to how you say something as to what you say. Begin the conversation with a positive comment and/or statement that shows you are empathizing with the individual. Be sure your face says the same thing as your words.

5. Refrain from saying "should," "ought," and "don't." When you give advice or directions do it directly and politely. "Please take this material to the front office." It sometimes helps to phrase things as questions: "Have you thought about doing it this way?" "What if we did this. . .?" Use "I" or "me" statements: "I do it this way" "I try to. . ." In response to incorrect behaviors express your feelings rather than blaming: "I'm bothered when you do that. It makes me feel . . .".

Tip! Workplace communication is necessary for getting along with each other at work, create synergy with co-workers, give and receive instructions, and to overcome differences, tensions, and conflicts.

Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortium

CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide.

He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.

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Why Business Credit Is A MUST For Every Business Owner?

By Trent Lee

Tip! A business credit card allows you to build a positive credit history for your business. This will be a major benefit if you're seeking a line of credit or loan to expand your business in the future.

As an entrepreneur, you're hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you're willing to risk:

-Being hounded by creditors? -Declaring bankruptcy? -Being denied a mortgage? -Paying more than your fair share of interest on your loans? -Losing your house?

If you answered "no" to one or more of these questions, this may be the most important report you've read in a long time.

Because, if you're like most entrepreneurs, investors, and business owners I've met over the past 28 years, you're in danger of facing all of these horrific problems.

And it's all because of your business.

You see, entrepreneurs typically make one or more financially devastating mistakes when financing the launch, operation and/or growth of their businesses. In most cases, they don't realize that they're making a mistake.

And to tell the truth, even when they do realize they're making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.

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Until, one day, they can't qualify for a mortgage. Or they can't get the to-die-for financing offered on the new car they're buying. Or they're hounded by creditors and eventually have to declare bankruptcy.

And it is all because they use their personal finances to fund the launch or expansion of their business. They then use personal credit cards to pay for business expenses. If you are in business or thinking about starting a business, business credit is a must.

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Let me explain, most business owner have no idea that they can establish business credit and even fewer know how to how to establish business credit. If owners would take the time necessary to educate themselves about establishing credit they would no longer have to use their personal funds for start up capital or working capital.

They would also be able to use business credit cards which don't report to their personal credit reports, therefore, not lowering the personal credit scores.

The most important goal of business credit though is to obtain unsecured business lines of credit, which can be done once the business credit profile is set up properly. Once a business obtains unsecured business lines of credit, they then have the working capital they need to start a business or expand their business. The business owner has check book control to use the business lines of credit as they wish. And best of all, the business lines of credit don't report to the business owner's personal credit report.

If you have set up your business profile correctly there are a number of banks that will lend to brand new start up business. That is right, brand new start up business with no track record whatsoever. The banks will extend unsecured business lines of credit so they can have the start up capital they need to finance the business of their dreams.

Tip! You don't need to spend large sums of money on 'Shelf Corporations' or 'Aged Corporations,' shelf corporations have their place and can be a benefit, but you can also build business credit and obtain financing to a brand new corporation.

Make no mistake about it, business credit is a MUST for every business owner. Don't put your personal assets at risk finance or fund your business!

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