Newsletter Writing - How To Write It Well?

By 12BuyOnline.com

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On the list of top ten things to do to increase ranking, internet traffic, and popularity in general--right between kwr articles and blogging--is the art of newsletter writing and administration.

Newsletters are convenient for your customers, clients, and/or potential repeat visitors; they are one of the best forms of condensed information dispersal and of advertising; and they are fairly easy to generate and automate...so your following has a weekly or monthly update, resource, and reminder (of you, your services, your products).

Since my forte is not newsletter writing, I will not posture with too involved a lesson on newsletter writing, but will pass on tips I have found in my online research and reading ventures, and will offer you some model sources.

Who better to model the best (award-winning) newsletter writing than writers who issue newsletters to fellow writers and readers? If you are not a writer, per se, but do wish to see the most readable, most accessible layouts, check out copies of the following (all of which are fr..ee..):

Tips! Prioritizing is a key to successfully reaching your goals in life. Making writing one of your priorities and advertising that as a priority of yours will open up possibilities to write more.

Absolute Write Newsletter - Produced by the dynamic and perky published author Jenna Glatzer and her team, this newsletter arrives in your email box every Wednesday with such regular features as advice articles, classes offered, affiliates, and resources for writers.

Writing World Newsletter - Produced by the professional Moira Allen, this newsletter appears in your ebox monthly, and offers such items as writing news, a q & a section, feature articles, writer site listings/links, writing contests (with no entry fees), feature articles, and The Author's Bookshelf.

Writers Weekly Newsletter - Produced by the vigilant protector of writers worldwide Angela Hoy (also owner of BookLocker.com), this newsletter contains weekly features such as advice and features from the editor, letters to the editor, feature articles, calls for interview subjects (posted by writers).

Ask the Expert, paying markets and jobs listings (current), and an absolutely imperative section called Whispers and Warnings, wherein readers (as writers) can stay informed of the scammers and deadbeats who don't pay, are extremely late in paying, or refuse to acknowledge promise of/payment.

Tips! Decide the type of article you would like to write and then read every article you can find on your subject. You can search your topic on search engines or go to article directories.

The three administrators/writers offering the above newsletters also have archives on their websites which provide tips for all kinds of writing, newsletter writing included. But I will offer a bulleted version of some of the elements a newsletter might include. Formatting and content will be up to you to figure out, of course:

--Include topical material--that which your target audience is interested in and cares about.

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--Add relevant links--including a blurb that briefly describes what the linked site entails

--Advice/Q & A sections--again, relevant and helpful

--Products/Services Ads/Reviews

--Trivia/Jokes/Cartoons--although the latter is less common a trend

Tips! Make it a habit to write everyday.

Whichever you decide, whichever approach you wish to use (personal, business, etc.), you may wish to get specific guidelines, learn of the newsletter-writing software, understand which text to use, and read up on RSS and opt-in strategies, etc., or you may choose to hire a writer!

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Newsletter Writing to Increase Your Customer Base and Sales

By 12BuyOnline.com

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As an online small business owner, you're always looking for new ways to promote your business. Here's a terrific way to popularize your site, increase your customer base and sales and profit from advertising promotions all in one shot. How? Get into the newsletter writing game and publish your own electronic newsletter.

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If you can write a letter, you can write a newsletter. After all, you know your product better than anyone. Even if writing isn't your thing, you probably have a staffer who would enjoy newsletter writing. You might offer an internship to a journalism student at your local college.

Some keys to newsletter writing success:
Establish a schedule of publication and stick to it. Once a month is sufficient for most small businesses.

Provide useful content in each issue:
Let's say you're a bookseller. Your content might focus on book reviews, local travel or history (read local niche), markets, ways to use journals, or how to use Bowkers Books in Print. Any of these topics could be a feature article, which is really all you need in one issue.

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In addition to creating your own content, you can use free content too. Free content can be obtained from article directories. Be choosy: some of the content may not be up to snuff.

How article directories work: subject experts and business owners submit articles to the article directory for free in exchange for their byline being included. It's free publicity for the author's website and helps drive traffic to their site.

Now that you have content, you can make a template of your newsletter and publish each issue in that format. For example, as a bookseller, your template might look like this:

Today's Literary Quote (perhaps thoughtful quotes from famous authors)

Word of the Day (educate your readers)

Feature Book Review

Feature Article

Subscribe and Unsubscribe information

There are many excellent tutorials and templates available for free online. These provide detailed information on newsletter writing conventions, such as the 65-character line limit, and the pros and cons of a text versus HTML publication.

Tips! Take some of the best articles you can find and type them word-for-word into your word processing program. As you type the writer's words, you will get the 'feel' of the way he or she writes.

Here are some advantages to newsletter writing for your business:
You'll have regular contact with your customers. You'll remind them of you and your business without a hard sell approach. They'll receive entertaining and useful information that they can relate to your products or services. Publish seasonal and holiday issues as a gift to your subscribers or a boost to your business.

Once you build your subscriber list, you can solicit other newsletters for exchange advertising. The larger your subscriber list, the more attractive your newsletter becomes for paying advertisers. You may also negotiate commissions on sales on their sites for click-throughs from your newsletter.

Your subscribers can forward your newsletter to friends who may become subscribers. Include a statement up front, inviting your readers to pass your newsletter on, but only in it's entirety. This ensures all recipients get your subscription information.

Newsletter writing can be profitable. So get going, and have fun!

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